Moses Greeley Parker Memorial Library (Dracut)

Start your own business, the only startup book you'll ever need, Rieva Lesonsky

eng

illustrations

index present

non fiction

Start your own business

72871372

Rieva Lesonsky

the only startup book you'll ever need

On your mark -- Think -- Introduction -- Taking the plunge : get ready to be an entrepreneur -- Good idea! : how to get an idea for your business -- Good timing : should you launch your business full or part time? -- Build it or buy it? : starting a business vs. buying one -- Plan -- Choose your target : defining your market -- If you build it, will they come? : conducting market research -- The name game : naming your business -- Make it legal : choosing a business structure -- Plan of attack : creating a winning business plan -- It's official : don't forget licenses and permits -- Protect yourself : understanding patents, trademarks and copyrights -- Call in the pros : hiring a lawyer and an accountant -- Fund -- All in the family : financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained : how to find and attract investors -- Looking for loans : the ins and outs of debt financing -- Fed funds : how to get government loans -- Get set -- Prepare -- What's your deal? negotiating successfully -- Site seeking : choosing a location for your business -- Bring it home : starting a homebased business -- Looking good : creating a professional image -- Stock answers : the lowdown on inventory -- It's in the mail : setting up mailing systems and shipping accounts -- Charging ahead : offering your customers credit -- Cover your assets : getting business insurance -- Staff smarts : hiring employees -- Perk up : setting employee policies and benefits -- Buy -- Buyer's guide : business equipment basics -- Play it safe : tech security and privacy -- Business 24/7 : using technology to boost your productivity -- Net works : building your company website -- Keep in touch : using technology to stay connected -- Drive time : the inside scoop on buying or leasing a car -- Go -- Market -- Brand aid : building a brand -- Marketing genius : advertising and marketing your business -- Net sales : online advertising and marketing -- Talking points : how to promote your business -- Sell it! : effective selling techniques -- Now serving : offering superior customer service -- Profit -- Keeping score : the basics of bookkeeping -- Making a statement : how to create financial statements -- On the money : effectively managing your finances -- Pay day : how to pay yourself -- Tax talk : what you need to know about your taxes -- Succeed -- It's about time : time management -- Second wind : learning from your failures -- Appendix A: business resources -- Appendix B: government listings -- Appendix C: small-business-friendly banks -- Index

Entrepreneur magazine's Start your own business