Bibliograph

Naked conversations, how blogs are changing the way businesses talk with customers, Robert Scoble and Shel Israel

Type

Label

Naked conversations, how blogs are changing the way businesses talk with customers, Robert Scoble and Shel Israel

Language

eng

Index

index present

Literary Form

non fiction

Main title

Naked conversations

Oclc number

61757953

Responsibility statement

Robert Scoble and Shel Israel

Sub title

how blogs are changing the way businesses talk with customers

Table Of Contents

Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How to not get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era

Classification